WHY YOU SHOULD INTEGRATE SOCIAL MEDIA INTO SEO SERVICE
As the law of evolution dictates, you must adapt to your environment to survive, or else you’ll become extinct. The same goes when you’re running a business.
Thriving businesses know that they have to take their marketing efforts online to be successful in their chosen niche. Any sane business owner will place tremendous value on social media, public relations and SEO Service as ignoring these things will put his or her business off the map. With the right marketing plan, you are bound to earn high ROIs that will keep your business up and running for a long time.
SEO Service, Social Media and Trust
As some of you may know tactical SEO service has been on a speedy decline since Google changed algorithms. Many businesses were hurt from manipulative SEO service tactics (i.e. fake reviews and spammy comments) that used to be highly utilized and effective in the field years earlier. These tactics did not inspire trust and as we all know, Google likes trust. It is this trust that Google capitalized on when it created Google+.
Google+ wasn’t just another social network for people to connect and share content. It’s also a place where a business can build trust—effectively.
Google has made billions of revenue in 2012 from ads alone and it wants people to keep coming back for it. They do come back because they trust what Google has in store for them. But they will leave if they don’t find anything useful to them.
To maintain its credibility, Google knows it has to step up its game by eliminating irrelevant content on its pages. That said, off-page and on-page tactics no longer make do for marketing. Google’s basis for trust and authority now includes PR and social media.
How Social Media Affects SEO Service
Social media, which is comprised of billions of users going online every single day, is a great place where one can build a solid following. What’s also great about social media is that it ranks high on search results. One good example is TripAdvisor, where users can write reviews about the restaurants and hotels they’ve recently visited. Such reviews influence how others perceive your business which ultimately affects your revenues/sales. Let’s take a look at the other ways social media can affect your business:
Social media augments the impact of your SEO service initiatives. Your SEO-powered content can go viral on social media, increasing customers’ curiosity about your brand.
Social media can boost offline or in-store purchases. A lot of users search for great deals online before buying a product or service offline. When a potential customer Googles a certain product, the search engine provides mostly local results.
Social media is dynamic and creates a longer-lasting relationship with your audience. Social media is flexible; thus, your social media strategy can be tailored to your business needs. Positive interactions you’ve made with customers on your page can also impact your business for the long term and make a lasting impression on current and future customers.
Businesses can certainly not afford to not include social media in their SEO service strategies. To keep your competitive edge, you must combine both SEO service strategies and social media marketing wisely for optimum results.